The Neighborhood Market
Your next find.
Closer than you think.
A retail experience built around neighborhood habits and the pleasure of finding something new.
Make discovery part of the visit.
The direction puts the market’s everyday usefulness and product discovery together: the Beer Cave, snacks and drink selections, food stops, and clear location information.
- Beer Cave imagery and product-category storytelling
- Interactive drink discovery and a Red Bull flavor-wheel concept
- Mobile access to food, locations, and directions
This case describes the existing market concept and its interaction direction. The experience brings product browsing, a beverage wheel, and practical visit information into one customer journey.